Gabrielle Lovering Q&A:
The power of a customer-first digital banking experience
Gabrielle Lovering is the Director of User Experience Design with Backbase. Her previous roles include leading the BBC’s global customer relationship management strategy across all its brands and positions at WPP, the world’s largest advertising company.
Ahead of our November Backbase Connect event in Amsterdam, where Gabrielle will be one of the speakers, we discussed with her the importance for banks to adopt a “people-first” approach and how their UX design can inspire greater customer loyalty.
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