Gabrielle Lovering Q&A:
The power of a customer-first digital banking experience
Gabrielle Lovering is the Director of User Experience Design with Backbase. Her previous roles include leading the BBC’s global customer relationship management strategy across all its brands and positions at WPP, the world’s largest advertising company.
Ahead of our November Backbase Connect event in Amsterdam, where Gabrielle will be one of the speakers, we discussed with her the importance for banks to adopt a “people-first” approach and how their UX design can inspire greater customer loyalty.
Christopher Higgs Q&A:
Lessons from RBC’s Digital Transformation
Royal Bank of Canada (RBC) is Canada’s largest bank, and among the world’s top 15 by market capitalisation. Christopher Higgs, VP, Omni & Mobile Technology at RBC speaks to Backbase ahead of their Connect event to get his thoughts on digital developments in Canada and RBC’s emergence as a global digital leader.
Save your seat
Don’t miss your opportunity to connect with experts and industry leaders from around the globe. Join us in Amsterdam and register now to apply for a complimentary ticket to Backbase Connect 2019.